Summit Roofing Co.
Old-lead reactivation plus instant speed-to-lead SMS turned a stale database into a predictable pipeline of qualified roof inspections.
Industry
Residential & commercial roofing
Size
42 employees · 6 crews
Location
Dallas–Fort Worth, TX
Goal
Monetize a dormant lead database
The problem
Summit had a database of roughly 9,000 old leads gathering dust and no system to follow up fast on new storm leads. Competitors who called back first were winning the jobs.
The solution
We launched an AI reactivation campaign across the dormant database and an instant speed-to-lead system that texts and calls every new inquiry within 60 seconds, booking inspections automatically.
Implementation
- Cleaned and segmented the 9,000-contact database
- Built conversational AI reactivation across SMS and voice
- Deployed a <60s speed-to-lead trigger on new inquiries
- Connected booked inspections to the CRM and calendar
Technology stack
Deployment timeline
Data prep
Cleaned, deduped, and segmented the database.
Campaign build
Wrote and tested reactivation sequences.
Launch
Worked the list and switched on speed-to-lead.
Optimize
Tuned messaging and scaled winning sequences.
Revenue impact
| Metric | Before | After |
|---|---|---|
| Qualified inspections/mo | 62 | 349 |
| Follow-up speed | 4+ hrs | <60s |
| Pipeline value | $310k | $1.3M |
Inside the deployment
Replies from the dormant database
Avg. time to first contact
Illustrative dashboards. Real client data is shared under NDA on a strategy call.
“We were sitting on a goldmine and didn't know it. Scale Engine turned a dead list into our best lead source in a month.”
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