Brightsmile Dental
An AI receptionist answered every after-hours call and booked appointments straight into the calendar, eliminating missed-call revenue loss.
Industry
Multi-location dental
Size
3 locations · 28 staff
Location
Austin, TX
Goal
Stop losing patients to missed calls
The problem
Brightsmile was missing roughly a third of inbound calls — after hours, during lunch, and when the front desk was with patients. Each missed call was a potential new patient choosing a competitor instead.
The solution
We deployed an AI receptionist that answers every call in under a second, qualifies the caller, books or reschedules appointments against live availability, and confirms by SMS — 24/7.
Implementation
- Mapped the existing front-desk intake and booking rules
- Trained the AI receptionist on services, providers, and policies
- Integrated two-way with the practice scheduling system
- Layered SMS reminders to cut no-shows
Technology stack
Deployment timeline
Discovery
Audited call flows and quantified missed-call revenue.
Build
Trained the receptionist and connected scheduling.
Launch
Went live on after-hours and overflow calls.
Scale
Expanded to all hours and added recall campaigns.
Revenue impact
| Metric | Before | After |
|---|---|---|
| Monthly bookings | 210 | 511 |
| Missed-call rate | 31% | 0% |
| Monthly revenue | $152k | $214k |
Inside the deployment
Appointments booked by the AI, by day
Every inbound call answered, 24/7
Illustrative dashboards. Real client data is shared under NDA on a strategy call.
“We stopped losing patients to missed calls overnight. The schedule is fuller than it's ever been and the front desk finally has breathing room.”
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